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eBook
Digital marketing strategy : an integrated approach to online marketing, fourth edition
Kingsnorth, Simon
Kogan Page
, 2025
; English
; 441 Pages
Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.
You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.
Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
Kingsnorth, Simon
Kogan Page
, 2025
; English
; 441 Pages
Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.
You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.
Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
eBook
King, Katie
Kogan Page
, 2025
; English
; 337 Pages
What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?
The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.
You'll learn how to:
- Apply strategic models to integrate AI across marketing and sales functions
- Utilize data-led decision making to enhance customer experience and loyalty
- Drive organizational change with AI-driven team development and productivity tools
- Manage AI governance and ethical considerations to build consumer trust
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook
Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.
Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance
King, Katie
Kogan Page
, 2025
; English
; 337 Pages
What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?
The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.
You'll learn how to:
- Apply strategic models to integrate AI across marketing and sales functions
- Utilize data-led decision making to enhance customer experience and loyalty
- Drive organizational change with AI-driven team development and productivity tools
- Manage AI governance and ethical considerations to build consumer trust
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook
Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.
Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance
eBook
Learning and development practice in the workplace : the complete guide, fifth edition
Beevers, Kathy; Hayden, David
CIPD - Kogan Page
, 2025
; English
; 369 Pages
The essential introduction to learning and development for CIPD students and early-career practitioners.
How can new L&D professionals design and deliver impactful learning experiences in today's workplaces? Learning and Development Practice in the Workplace by Kathy Beevers and David Hayden gives Foundation and Intermediate CIPD students, as well as those in L&D roles, the knowledge, skills and confidence to succeed in both study and practice.
Written in a clear, accessible style, the book explains the role of the L&D professional, the organizational context for learning and the skills needed to thrive. It covers how to identify learning needs, design tailored activities and deliver learning through multiple formats, including face-to-face, virtual, coaching, mentoring, informal, social and self-directed learning. Fully updated, this edition adds new content on professional behaviours, facilitation, monitoring and transfer and new learning technologies.
Structured learning features include:
- Real-world examples to link theory with workplace practice
- Reflective activities to consolidate learning
- Practitioner insights and 'next step' suggestions to encourage and assist application
- Online lecture slides and self-test questions for structured support
Whether preparing for a CIPD qualification or beginning a career in L&D, this textbook equips learners with the tools to create engaging, effective and measurable learning experiences.
Beevers, Kathy; Hayden, David
CIPD - Kogan Page
, 2025
; English
; 369 Pages
The essential introduction to learning and development for CIPD students and early-career practitioners.
How can new L&D professionals design and deliver impactful learning experiences in today's workplaces? Learning and Development Practice in the Workplace by Kathy Beevers and David Hayden gives Foundation and Intermediate CIPD students, as well as those in L&D roles, the knowledge, skills and confidence to succeed in both study and practice.
Written in a clear, accessible style, the book explains the role of the L&D professional, the organizational context for learning and the skills needed to thrive. It covers how to identify learning needs, design tailored activities and deliver learning through multiple formats, including face-to-face, virtual, coaching, mentoring, informal, social and self-directed learning. Fully updated, this edition adds new content on professional behaviours, facilitation, monitoring and transfer and new learning technologies.
Structured learning features include:
- Real-world examples to link theory with workplace practice
- Reflective activities to consolidate learning
- Practitioner insights and 'next step' suggestions to encourage and assist application
- Online lecture slides and self-test questions for structured support
Whether preparing for a CIPD qualification or beginning a career in L&D, this textbook equips learners with the tools to create engaging, effective and measurable learning experiences.
eBook
Supply chain analytics and modelling : quantitative tools and applications, second edition
Tipi, Nicoleta
Kogan Page
, 2025
; English
; 361 Pages
A comprehensive guide for analysing, interpreting and improving supply chain systems through data.
Supply Chain Analytics and Modelling by Nicoleta Tipi provides MSc students and supply chain professionals with a practical and structured introduction to the analytical tools and business models used across modern logistics and operations environments. The fully updated, latest edition of this core resource helps readers make sense of complex supply chain data and build the modelling skills needed to improve performance, resilience and decision-making.
Beginning with the foundations of analytics and business modelling, the textbook guides students and professionals through increasingly advanced techniques, from simulation and optimization to machine learning, AI and digital twins. It shows how to critically evaluate supply chain performance using accurate data, and how to apply model outputs to solve real-world problems. Throughout, readers will gain the tools to manage data complexity, assess risk and apply intelligent models to support effective decision-making.
To support academic study and independent learning, this edition includes:
- A wide range of modelling approaches, from descriptive to predictive analytics
- New content on digital twins, machine learning, AI and simulation tools
- Analysis of supply chain performance measurement and data reliability
- Real-world examples that connect theory to logistics and operations practice
- Online resources including lecturer slides and solved model examples
Supply Chain Analytics and Modelling equips students and practitioners with the analytical confidence and technical fluency to interpret, model and manage today's data-intensive supply chain systems.
Tipi, Nicoleta
Kogan Page
, 2025
; English
; 361 Pages
A comprehensive guide for analysing, interpreting and improving supply chain systems through data.
Supply Chain Analytics and Modelling by Nicoleta Tipi provides MSc students and supply chain professionals with a practical and structured introduction to the analytical tools and business models used across modern logistics and operations environments. The fully updated, latest edition of this core resource helps readers make sense of complex supply chain data and build the modelling skills needed to improve performance, resilience and decision-making.
Beginning with the foundations of analytics and business modelling, the textbook guides students and professionals through increasingly advanced techniques, from simulation and optimization to machine learning, AI and digital twins. It shows how to critically evaluate supply chain performance using accurate data, and how to apply model outputs to solve real-world problems. Throughout, readers will gain the tools to manage data complexity, assess risk and apply intelligent models to support effective decision-making.
To support academic study and independent learning, this edition includes:
- A wide range of modelling approaches, from descriptive to predictive analytics
- New content on digital twins, machine learning, AI and simulation tools
- Analysis of supply chain performance measurement and data reliability
- Real-world examples that connect theory to logistics and operations practice
- Online resources including lecturer slides and solved model examples
Supply Chain Analytics and Modelling equips students and practitioners with the analytical confidence and technical fluency to interpret, model and manage today's data-intensive supply chain systems.
eBook
Weetman, Catherine
Kogan Page
, 2025
; English
; 450 Pages
In a time of unprecedented challenges, where sustainability improvements are critical, how can the circular economy enable businesses to thrive by doing better with less?
A Circular Economy Handbook by Catherine Weetman is the essential guide for sustainability leads, consultants and strategy professionals looking to implement circular practices that deliver environmental impact, business value and long-term resilience.
Now in its third edition, this trusted resource combines practical tools, global examples and cutting-edge research to help leaders embed circular economy thinking across business models, operations and supply chains.
Grounded in the author's Circular Economy Framework 3.0 and Circular Business Model Canvas, this book enables professionals to:
- Design and implement scalable circular strategies across product lifecycles
- Align circular models with business goals, ESG targets and compliance
- Leverage technologies like AI, IoT, blockchain and digital platforms
- Understand behavioral drivers and material impacts including plastics and novel entities
With extensive examples, online resources and frameworks from industries worldwide, this handbook equips sustainability professionals to shift from linear consumption to circular value creation at scale.
Lead circular transformation that delivers resilience, innovation and measurable impact.
Themes: circular economy, sustainable business models, ESG strategy, systems thinking, digital sustainability, circular design
Weetman, Catherine
Kogan Page
, 2025
; English
; 450 Pages
In a time of unprecedented challenges, where sustainability improvements are critical, how can the circular economy enable businesses to thrive by doing better with less?
A Circular Economy Handbook by Catherine Weetman is the essential guide for sustainability leads, consultants and strategy professionals looking to implement circular practices that deliver environmental impact, business value and long-term resilience.
Now in its third edition, this trusted resource combines practical tools, global examples and cutting-edge research to help leaders embed circular economy thinking across business models, operations and supply chains.
Grounded in the author's Circular Economy Framework 3.0 and Circular Business Model Canvas, this book enables professionals to:
- Design and implement scalable circular strategies across product lifecycles
- Align circular models with business goals, ESG targets and compliance
- Leverage technologies like AI, IoT, blockchain and digital platforms
- Understand behavioral drivers and material impacts including plastics and novel entities
With extensive examples, online resources and frameworks from industries worldwide, this handbook equips sustainability professionals to shift from linear consumption to circular value creation at scale.
Lead circular transformation that delivers resilience, innovation and measurable impact.
Themes: circular economy, sustainable business models, ESG strategy, systems thinking, digital sustainability, circular design
eBook
Social entrepreneurship in practice : learn how to create and manage a successful social enterprise
Djebali, Zeineb
Kogan Page
, 2025
; English
; 377 Pages
An essential textbook for launching and leading impactful social enterprises.
Social Entrepreneurship in Practice by Zeineb Djebali is a vital resource for undergraduate and postgraduate students studying social entrepreneurship across business, innovation, economics, engineering and science disciplines. Designed to align with course and module outcomes, it provides both the theoretical foundations and practical tools needed to create ventures that deliver measurable social impact alongside sustainable business performance.
Students are guided through each stage of the entrepreneurial journey, from identifying problems and recognizing opportunities to developing financing strategies and building a viable social business model. This textbook also explores the leadership skills required to drive change and situates social entrepreneurship within the global framework of the UN Sustainable Development Goals. Real-world examples illustrate how key concepts are applied to launch and scale mission-driven enterprises.
To support both classroom and independent learning, the textbook includes:
- Learning outcomes and discussion questions to frame critical thinking
- Practical tools for business modeling, financing and impact strategy
- Examples from social ventures around the world
- Online resources including lecturer slides for each chapter and an instructor's guide
Social Entrepreneurship in Practice features contributions from Simon Adderley, Peter McLuskie, Lucy Findlay, Richard Tomlins, Luna Dou, Sarah Preedy, Kelly Smith, Ekaterina Murzacheva and Chaitanya Sagar.
eBook
Djebali, Zeineb
Kogan Page
, 2025
; English
; 377 Pages
An essential textbook for launching and leading impactful social enterprises.
Social Entrepreneurship in Practice by Zeineb Djebali is a vital resource for undergraduate and postgraduate students studying social entrepreneurship across business, innovation, economics, engineering and science disciplines. Designed to align with course and module outcomes, it provides both the theoretical foundations and practical tools needed to create ventures that deliver measurable social impact alongside sustainable business performance.
Students are guided through each stage of the entrepreneurial journey, from identifying problems and recognizing opportunities to developing financing strategies and building a viable social business model. This textbook also explores the leadership skills required to drive change and situates social entrepreneurship within the global framework of the UN Sustainable Development Goals. Real-world examples illustrate how key concepts are applied to launch and scale mission-driven enterprises.
To support both classroom and independent learning, the textbook includes:
- Learning outcomes and discussion questions to frame critical thinking
- Practical tools for business modeling, financing and impact strategy
- Examples from social ventures around the world
- Online resources including lecturer slides for each chapter and an instructor's guide
Social Entrepreneurship in Practice features contributions from Simon Adderley, Peter McLuskie, Lucy Findlay, Richard Tomlins, Luna Dou, Sarah Preedy, Kelly Smith, Ekaterina Murzacheva and Chaitanya Sagar.
eBook
Creativity in PR and communications : concepts and practices for innovation
Cope, Jon; Mayell, Stuart
Kogan Page
, 2025
; English
; 401 Pages
Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.
Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:
- Fostering a creative mindset
- Cultivating creativity
- Creative thinking
- Creative ideation processes
- AI as a tool to assist creativity
- Using creativity to enhance briefs and campaigns
With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights.
Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems.
This book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.
Cope, Jon; Mayell, Stuart
Kogan Page
, 2025
; English
; 401 Pages
Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.
Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:
- Fostering a creative mindset
- Cultivating creativity
- Creative thinking
- Creative ideation processes
- AI as a tool to assist creativity
- Using creativity to enhance briefs and campaigns
With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights.
Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems.
This book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.
eBook
Retail marketing : contemporary approaches to retailing in the digital and experience economy
Montano, Sarah
Kogan Page
, 2025
; English
; 305 Pages
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment.
It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process.
Written by the BBC's retail expert, Sarah Montano, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods including the combined use of physical and digital channels in 'phygital' retail. Real-world examples from Cadbury, Tiffany and Co, Wilko and H&M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice. Retail Marketing includes in-text learning features such as learning outcomes, a glossary and exercise questions. It is supported by online resources of PowerPoint slides, multiple choice questions, videos and interactive diagrams.
This textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.
Montano, Sarah
Kogan Page
, 2025
; English
; 305 Pages
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment.
It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process.
Written by the BBC's retail expert, Sarah Montano, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods including the combined use of physical and digital channels in 'phygital' retail. Real-world examples from Cadbury, Tiffany and Co, Wilko and H&M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice. Retail Marketing includes in-text learning features such as learning outcomes, a glossary and exercise questions. It is supported by online resources of PowerPoint slides, multiple choice questions, videos and interactive diagrams.
This textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.
eBook
AI and productivity : using artificial intelligence to improve processes and unlock potential
Clark, Donald
Kogan Page
, 2025
; English
; 313 Pages
Is AI in your organization driving real productivity or creating costly distractions?
AI and Productivity by Donald Clark is a strategic guide for senior leaders and people executives who want to harness artificial intelligence to improve efficiency, strengthen workforce capability and protect long-term business performance.
Written by a leading industry voice, this book provides proven tools for assessing where AI genuinely adds value, and where it risks undermining skills, curiosity and critical thinking. It addresses the unstructured, rapid adoption of AI, offering governance-led approaches to integrate it effectively across recruitment, HR and Learning and Development.
You'll discover how to:
- Identify high-impact AI applications that align with strategic objectives
- Avoid productivity loss from poorly targeted AI implementation
- Safeguard employee learning, problem-solving and communication skills
- Balance efficiency gains with talent development and cultural health
With real-world insights and practical frameworks, AI and Productivity equips senior decision-makers to ensure AI adoption delivers measurable results while sustaining the human capabilities essential for future success.
Themes include: AI strategy, governance, workforce capability, productivity, talent development
Clark, Donald
Kogan Page
, 2025
; English
; 313 Pages
Is AI in your organization driving real productivity or creating costly distractions?
AI and Productivity by Donald Clark is a strategic guide for senior leaders and people executives who want to harness artificial intelligence to improve efficiency, strengthen workforce capability and protect long-term business performance.
Written by a leading industry voice, this book provides proven tools for assessing where AI genuinely adds value, and where it risks undermining skills, curiosity and critical thinking. It addresses the unstructured, rapid adoption of AI, offering governance-led approaches to integrate it effectively across recruitment, HR and Learning and Development.
You'll discover how to:
- Identify high-impact AI applications that align with strategic objectives
- Avoid productivity loss from poorly targeted AI implementation
- Safeguard employee learning, problem-solving and communication skills
- Balance efficiency gains with talent development and cultural health
With real-world insights and practical frameworks, AI and Productivity equips senior decision-makers to ensure AI adoption delivers measurable results while sustaining the human capabilities essential for future success.
Themes include: AI strategy, governance, workforce capability, productivity, talent development
eBook
Human resource practice, ninth edition
Bessant, Helen; Whiting, Fiona
CIPD - Kogan Page
, 2025
; English
; 361 Pages
The essential introduction to HR practice for CIPD Foundation learners and early-career professionals.
How can new HR practitioners build the knowledge and confidence to make an immediate impact at work? Human Resource Practice by Helen Bessant and Fiona Whiting offers a clear, practical foundation for students taking the CIPD Foundation Certificate in People Practice, undergraduate HR modules and those starting their first role in the profession.
Written in an accessible, jargon-free style, the textbook covers the organizational context and legal background before exploring all core HR functions, including recruitment and selection, performance management, reward, learning and development, job analysis and design, employee relations and managing change. This updated edition features new material on HR analytics, organizational culture, and the latest HR technologies, as well as expanded coverage of ethical practice, inclusion and wellbeing as part of the core behaviours expected of people professionals.
Structured learning features include:
- Reflective activities to encourage critical thinking
- Real-world examples linking theory to workplace practice
- 'Explore further' boxes to prompt deeper research
- Updated case content on culture, technology, and analytics
- Online instructor's manual and lecture slides for structured teaching
Whether studying for the CIPD Foundation Certificate or beginning a career in HR, this textbook provides the essential knowledge, practical tools and professional behaviours needed to succeed.
Bessant, Helen; Whiting, Fiona
CIPD - Kogan Page
, 2025
; English
; 361 Pages
The essential introduction to HR practice for CIPD Foundation learners and early-career professionals.
How can new HR practitioners build the knowledge and confidence to make an immediate impact at work? Human Resource Practice by Helen Bessant and Fiona Whiting offers a clear, practical foundation for students taking the CIPD Foundation Certificate in People Practice, undergraduate HR modules and those starting their first role in the profession.
Written in an accessible, jargon-free style, the textbook covers the organizational context and legal background before exploring all core HR functions, including recruitment and selection, performance management, reward, learning and development, job analysis and design, employee relations and managing change. This updated edition features new material on HR analytics, organizational culture, and the latest HR technologies, as well as expanded coverage of ethical practice, inclusion and wellbeing as part of the core behaviours expected of people professionals.
Structured learning features include:
- Reflective activities to encourage critical thinking
- Real-world examples linking theory to workplace practice
- 'Explore further' boxes to prompt deeper research
- Updated case content on culture, technology, and analytics
- Online instructor's manual and lecture slides for structured teaching
Whether studying for the CIPD Foundation Certificate or beginning a career in HR, this textbook provides the essential knowledge, practical tools and professional behaviours needed to succeed.
