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eBook
Tourism’s horizon: travel for the millions
Butcher, Jim
Goodfellow Publishers
, 2025
; English
; 270 Pages
In Tourism's Horizon: Travel for the Millions, the journey through mass tourism is examined not merely as a global industry, but as a dynamic cultural and social phenomenon that touches everyone, everywhere.
Drawing on the work of internationally renowned scholars and experts, this volume provides a provocative, stimulating and challenging exploration of the future of tourism in the context of growing global mobility, environmental challenges, and social shifts.In early 2023, Jim Butcher established the blog Tourism's Horizon: Travel for the Millions (TH:TM). as an initiative to question prevailing narratives around mass tourism, many of which often paid scant regard to the humanity or agency of tourists themselves.
In contrast, the contributors of this volume seek to recognize the humanity and agency of the millions who embark on leisure journeys every year-challenging stereotypes, while acknowledging tourism's legacy as a vehicle of cultural exchange, economic progress, and personal transformation.The book is divided into two parts: a collection of in-depth interviews with leading scholars reflecting on the evolution and future of tourism, and a series of thought-provoking essays drawn from Tourism's Horizon blog.
These pieces engage with urgent debates on sustainability, equity, and the ethics of travel, while also celebrating the diverse and progressive aspects of mass leisure.
From the critique of "overtourism" to the transformative potential of new infrastructures, the contributors examine how tourism-despite its challenges-can still be a force for global good.By bridging expert analysis with public discourse, this volume presents insights into tourism's role in shaping culture, economy, and politics, and calls for a deeper, more reflective conversation about where we're headed in the age of mass travel.
Tourism's Horizon: Travel for the millions is a timely resource for anyone looking broaden their understanding of, and enter into debates over the complexities of tourism in the 21st century-whether you are a student, a scholar, or simply a curious traveller.
Butcher, Jim
Goodfellow Publishers
, 2025
; English
; 270 Pages
In Tourism's Horizon: Travel for the Millions, the journey through mass tourism is examined not merely as a global industry, but as a dynamic cultural and social phenomenon that touches everyone, everywhere.
Drawing on the work of internationally renowned scholars and experts, this volume provides a provocative, stimulating and challenging exploration of the future of tourism in the context of growing global mobility, environmental challenges, and social shifts.In early 2023, Jim Butcher established the blog Tourism's Horizon: Travel for the Millions (TH:TM). as an initiative to question prevailing narratives around mass tourism, many of which often paid scant regard to the humanity or agency of tourists themselves.
In contrast, the contributors of this volume seek to recognize the humanity and agency of the millions who embark on leisure journeys every year-challenging stereotypes, while acknowledging tourism's legacy as a vehicle of cultural exchange, economic progress, and personal transformation.The book is divided into two parts: a collection of in-depth interviews with leading scholars reflecting on the evolution and future of tourism, and a series of thought-provoking essays drawn from Tourism's Horizon blog.
These pieces engage with urgent debates on sustainability, equity, and the ethics of travel, while also celebrating the diverse and progressive aspects of mass leisure.
From the critique of "overtourism" to the transformative potential of new infrastructures, the contributors examine how tourism-despite its challenges-can still be a force for global good.By bridging expert analysis with public discourse, this volume presents insights into tourism's role in shaping culture, economy, and politics, and calls for a deeper, more reflective conversation about where we're headed in the age of mass travel.
Tourism's Horizon: Travel for the millions is a timely resource for anyone looking broaden their understanding of, and enter into debates over the complexities of tourism in the 21st century-whether you are a student, a scholar, or simply a curious traveller.

eBook
The cultural risk assessment in events : achieving equity, diversity and inclusivity
Albert, Bernadette; Dowson, Ruth; Lomax, Dan
Goodfellow Publishers
, 2025
; English
; 249 Pages
Provides practical and theoretical aspects for identifying and assessing the cultural risks in events and event spaces;
Offers a truly ‘pracademic’ approach and insight – academic theory applied and combined with professional insights and practice;
Provides industry perspectives and examples included to contextualise the theory.
Cultural Risk Assessment in Events: Achieving Equity, Diversity and Inclusivity introduces an innovative element of the events process that supports the development of more inclusive environments, events and event spaces. It is based on the premise that organisations should seek to facilitate the creation of spaces that engage diverse groups, enabling those who navigate those spaces to feel included, recognised, and respected. Presenting insightful academic analysis with a broad range of international case studies, this book encapsulates practical and theoretical aspects for identifying and assessing the cultural risks that impact all environments, events and event spaces. Utilising their ‘pracademic’ (practitioner academics) expertise, the authors incorporate their decades of experience in events practice and introduce the reader to their Cultural Inclusivity and Equity Risk Assessment (CIERA©) tool.
Most practitioners who have run an event or venue will have experienced issues with considering and meeting the cultural needs of event participants (including staff). People from diverse backgrounds and intersections will have experienced the impact of environments, events and venues not being able or prepared to meet their diverse needs, and not understanding the diversity within those diverse groups. This book provides clear guidance with examples and academic rationale, based on ten years developing this innovative tool for the events industry and more widely across sectors focussed on delivering inclusive spaces.
Written in a user friendly style and with pedagogic features throughout, examples and case studies are used to show how the theory and practice is applied. Online teaching materials are available for each chapter in the form of questions for discussion within the chapter content and downloadable PowerPoints. See the 'Online Resources' tab above for details.
Albert, Bernadette; Dowson, Ruth; Lomax, Dan
Goodfellow Publishers
, 2025
; English
; 249 Pages
Provides practical and theoretical aspects for identifying and assessing the cultural risks in events and event spaces;
Offers a truly ‘pracademic’ approach and insight – academic theory applied and combined with professional insights and practice;
Provides industry perspectives and examples included to contextualise the theory.
Cultural Risk Assessment in Events: Achieving Equity, Diversity and Inclusivity introduces an innovative element of the events process that supports the development of more inclusive environments, events and event spaces. It is based on the premise that organisations should seek to facilitate the creation of spaces that engage diverse groups, enabling those who navigate those spaces to feel included, recognised, and respected. Presenting insightful academic analysis with a broad range of international case studies, this book encapsulates practical and theoretical aspects for identifying and assessing the cultural risks that impact all environments, events and event spaces. Utilising their ‘pracademic’ (practitioner academics) expertise, the authors incorporate their decades of experience in events practice and introduce the reader to their Cultural Inclusivity and Equity Risk Assessment (CIERA©) tool.
Most practitioners who have run an event or venue will have experienced issues with considering and meeting the cultural needs of event participants (including staff). People from diverse backgrounds and intersections will have experienced the impact of environments, events and venues not being able or prepared to meet their diverse needs, and not understanding the diversity within those diverse groups. This book provides clear guidance with examples and academic rationale, based on ten years developing this innovative tool for the events industry and more widely across sectors focussed on delivering inclusive spaces.
Written in a user friendly style and with pedagogic features throughout, examples and case studies are used to show how the theory and practice is applied. Online teaching materials are available for each chapter in the form of questions for discussion within the chapter content and downloadable PowerPoints. See the 'Online Resources' tab above for details.

eBook
Tourism ethics and responsible community development
Albattat, Ahmad; Raj, Razaq; Bilim, Yasin
Goodfellow Publishers
, 2025
; English
; 223 Pages
The notion of ethical tourism has arisen as a crucial domain of investigation and application in modern tourism studies, signifying the growing recognition of ethical factors in travel. Ethical tourism is fundamentally connected to the worldwide dialogue on sustainability, cultural preservation, and social equality.
Using international case studies to contextualise, Tourism Ethics and Responsible Community Development focusses on the responsible side of ethical tourism looking at effects on the environment, local cultures and social frameworks. It explores the important ethical issues that have arisen due to the swift growth of tourism in some areas and the often negative consequences for resource utilisation, cultural exchanges, social equity, commerce and the local environment.
Written by a team of international experts, topics covered include:
• Tourism Ethics and Cultural Respect
• Sustainable Waste Management
• The Role of Digital Media in Responsible Tourism Marketing
• Community Participation and Empowerment in Local Tourism
• Ethical Considerations for Tourist Data Usage
Edited by: Ahmad Albattat is Program Leader at the School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Malaysia; Razaq Raj is Principal Lecturer for Research and Enterprise in Leeds Business School, Leeds Beckett University, UK; and Yasin Bilim is an academic in the Faculty of Tourism at Necmettin Erbakan University, Konya, Turkey.
Albattat, Ahmad; Raj, Razaq; Bilim, Yasin
Goodfellow Publishers
, 2025
; English
; 223 Pages
The notion of ethical tourism has arisen as a crucial domain of investigation and application in modern tourism studies, signifying the growing recognition of ethical factors in travel. Ethical tourism is fundamentally connected to the worldwide dialogue on sustainability, cultural preservation, and social equality.
Using international case studies to contextualise, Tourism Ethics and Responsible Community Development focusses on the responsible side of ethical tourism looking at effects on the environment, local cultures and social frameworks. It explores the important ethical issues that have arisen due to the swift growth of tourism in some areas and the often negative consequences for resource utilisation, cultural exchanges, social equity, commerce and the local environment.
Written by a team of international experts, topics covered include:
• Tourism Ethics and Cultural Respect
• Sustainable Waste Management
• The Role of Digital Media in Responsible Tourism Marketing
• Community Participation and Empowerment in Local Tourism
• Ethical Considerations for Tourist Data Usage
Edited by: Ahmad Albattat is Program Leader at the School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Malaysia; Razaq Raj is Principal Lecturer for Research and Enterprise in Leeds Business School, Leeds Beckett University, UK; and Yasin Bilim is an academic in the Faculty of Tourism at Necmettin Erbakan University, Konya, Turkey.

eBook
Sustainable value creation in hospitality : guests on earth, 2nd edition
Cavagnaro, Elena
Goodfellow Publishers
, 2025
; English
; 331 Pages
"...a thoughtful, excellent and timely publication which makes a very significant contribution to the field of sustainability in hospitality. It is extremely well informed and insightful; meticulous in its attention to detail; measured in its weighing of different and contested viewpoints; and a real pleasure to read." Prof. Dr. Joseph A. Hegarty, Dip.Htl.Mgnt., M.Ed., Ed.D., International Consultant in Culinary & Hospitality Education, Research Coaching Consultant Visiting Professor Stenden University, Netherlands, Visiting Lecturer/Curriculum Developer Stenden South Africa Associate Lecturer/Doctoral Supervisor Sheffield Hallam University, UK
Fully revised and updated, the second edition of this important text contains brands new cases studies and a completely new chapter devoted to AI.
Based on theory and practice, it takes the reader through the four major areas in which value is created in the hotel industry (distribution; buildings; procurement and operations) and this is used as a overreaching framework to address the specific sustainability challenges both faced in each area as well as the sustainable best practices in each. It analyses environmental, economic and social value in the industry, and what can be done to maximise the good for all the stakeholders in the long term. In an accessible and structured manner, it delivers:
• A clear focus on the four major areas in which value is created in the hotel industry- distribution; buildings; procurement and operations;
• A clear description and analysis of the key sustainability challenges faced in each area;
• Chapters structured with clear introductions, summaries and learning outcomes.
It is an ideal text for students on bachelors and masters courses in Hospitality Management, Hotel Management and Tourism Management and for practitioners in the hospitality sector.
Cavagnaro, Elena
Goodfellow Publishers
, 2025
; English
; 331 Pages
"...a thoughtful, excellent and timely publication which makes a very significant contribution to the field of sustainability in hospitality. It is extremely well informed and insightful; meticulous in its attention to detail; measured in its weighing of different and contested viewpoints; and a real pleasure to read." Prof. Dr. Joseph A. Hegarty, Dip.Htl.Mgnt., M.Ed., Ed.D., International Consultant in Culinary & Hospitality Education, Research Coaching Consultant Visiting Professor Stenden University, Netherlands, Visiting Lecturer/Curriculum Developer Stenden South Africa Associate Lecturer/Doctoral Supervisor Sheffield Hallam University, UK
Fully revised and updated, the second edition of this important text contains brands new cases studies and a completely new chapter devoted to AI.
Based on theory and practice, it takes the reader through the four major areas in which value is created in the hotel industry (distribution; buildings; procurement and operations) and this is used as a overreaching framework to address the specific sustainability challenges both faced in each area as well as the sustainable best practices in each. It analyses environmental, economic and social value in the industry, and what can be done to maximise the good for all the stakeholders in the long term. In an accessible and structured manner, it delivers:
• A clear focus on the four major areas in which value is created in the hotel industry- distribution; buildings; procurement and operations;
• A clear description and analysis of the key sustainability challenges faced in each area;
• Chapters structured with clear introductions, summaries and learning outcomes.
It is an ideal text for students on bachelors and masters courses in Hospitality Management, Hotel Management and Tourism Management and for practitioners in the hospitality sector.

eBook
Contemporary issues in event management
Drakeley, Claire; Brown, Tim
Goodfellow Publishers
, 2025
; English
; 244 Pages
The events industry is continuously adapting to new paradigms and landscapes, which creates an ongoing influx of new challenges to be overcome and managed. Understanding and evaluating these issues and challenges is vital to for event managers to successfully navigate the contemporary environment. Event professionals must be equipped with the skills and awareness required to make changes, evaluate and respond.
Contemporary Issues in Event Management is designed to build knowledge, enhance management learning, and develop practitioner/academic expertise in optimizing considerations and responses to current and emerging issues. It adds to the ongoing critical event studies catalogue and dialogue, by discussing and investigating four key themes of fast-moving and highly significant factors in the field of events management:
• Emerging practices in events
• Advancing event operations
• Engaging stakeholders
• Evolving employment practices
Bringing together a team of expert international contributors who use real life case studies to contextualise, it provides the reader with a one-stop shop to all key areas of change and growth within the events industry.
Drakeley, Claire; Brown, Tim
Goodfellow Publishers
, 2025
; English
; 244 Pages
The events industry is continuously adapting to new paradigms and landscapes, which creates an ongoing influx of new challenges to be overcome and managed. Understanding and evaluating these issues and challenges is vital to for event managers to successfully navigate the contemporary environment. Event professionals must be equipped with the skills and awareness required to make changes, evaluate and respond.
Contemporary Issues in Event Management is designed to build knowledge, enhance management learning, and develop practitioner/academic expertise in optimizing considerations and responses to current and emerging issues. It adds to the ongoing critical event studies catalogue and dialogue, by discussing and investigating four key themes of fast-moving and highly significant factors in the field of events management:
• Emerging practices in events
• Advancing event operations
• Engaging stakeholders
• Evolving employment practices
Bringing together a team of expert international contributors who use real life case studies to contextualise, it provides the reader with a one-stop shop to all key areas of change and growth within the events industry.

eBook
Curran, Deirdre; Hadjisolomou, Anastasios
Goodfellow Publishers
, 2025
; English
; 239 Pages
There is an ongoing hospitality labour crisis with workers unions calling for the sector to pay a real living wage, end zero-hours contracts, and enact a sexual harassment policies. Arising from research undertaken by the Global Hospitality Research Alliance (GHRA), this volume provides evidence-based insights and discussions on today’s workplace realities in the hospitality industry. It uses comparative perspectives and insights from international case studies to illustrate what is wrong, what needs to change, and how change can best be implemented to ensure fair work in hospitality.
The GHRA brings together over 20 researchers from 11 institutions representing eleven countries which use research to provoke positive change to working conditions in hospitality and tourism. This volume is framed around the Fair Work principles, and pulls together workplace-based international research to make it accessible in a way that informs both policy and practice and provides valuable insights into international hospitality work in a globalized context.
Curran, Deirdre; Hadjisolomou, Anastasios
Goodfellow Publishers
, 2025
; English
; 239 Pages
There is an ongoing hospitality labour crisis with workers unions calling for the sector to pay a real living wage, end zero-hours contracts, and enact a sexual harassment policies. Arising from research undertaken by the Global Hospitality Research Alliance (GHRA), this volume provides evidence-based insights and discussions on today’s workplace realities in the hospitality industry. It uses comparative perspectives and insights from international case studies to illustrate what is wrong, what needs to change, and how change can best be implemented to ensure fair work in hospitality.
The GHRA brings together over 20 researchers from 11 institutions representing eleven countries which use research to provoke positive change to working conditions in hospitality and tourism. This volume is framed around the Fair Work principles, and pulls together workplace-based international research to make it accessible in a way that informs both policy and practice and provides valuable insights into international hospitality work in a globalized context.

eBook
Customer service for hospitality and tourism, 4th ed
Hudson, Simon; Hudson, Louise
Goodfellow Publishers
, 2025
; English
; 307 Pages
New for this edition:
• Fully revised and updated throughout
• Three new cases on sustainability and customer service and updated cases throughout.
• Brand new chapter on ‘Customer service and sustainability’ covering topics such as: The role of customer service in promoting sustainability
How sustainable practices lead to customer loyalty
How service quality perception affects the authenticity of sustainability initiatives
and three new case studies showing customer service and sustainability in practice.
• New and extended material and case studies on AI and its influence on customer service.
A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. Fully updated with current statistics, trends, and examples, it is full of up to date references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.
The fourth edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services, as well three brand new cases associated with these topics and a brand new chapter on ‘Customer service and sustainability’ covering topics such as: The role of customer service in promoting sustainability
How sustainable practices lead to customer loyalty
How service quality perception affects the authenticity of sustainability initiatives
and three new case studies showing customer service and sustainability in practice.
Hudson, Simon; Hudson, Louise
Goodfellow Publishers
, 2025
; English
; 307 Pages
New for this edition:
• Fully revised and updated throughout
• Three new cases on sustainability and customer service and updated cases throughout.
• Brand new chapter on ‘Customer service and sustainability’ covering topics such as: The role of customer service in promoting sustainability
How sustainable practices lead to customer loyalty
How service quality perception affects the authenticity of sustainability initiatives
and three new case studies showing customer service and sustainability in practice.
• New and extended material and case studies on AI and its influence on customer service.
A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. Fully updated with current statistics, trends, and examples, it is full of up to date references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.
The fourth edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services, as well three brand new cases associated with these topics and a brand new chapter on ‘Customer service and sustainability’ covering topics such as: The role of customer service in promoting sustainability
How sustainable practices lead to customer loyalty
How service quality perception affects the authenticity of sustainability initiatives
and three new case studies showing customer service and sustainability in practice.

eBook
Entrepreneurship in hospitality and tourism : a global perspective, second edition
Altinay, Levent; Farmaki, Anna; Alrawadieh, Zaid
Goodfellow Publishers
, 2024
; English
; 282 Pages
Entrepreneurship in Hospitality and Tourism: a global perspective second edition provides a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. This revised edition has been comprehensively updated to reflect emerging trends, evolving challenges, and contemporary debates within the field.
Fully informed by the latest research, new material for this edition includes:
• An exploration of how Artificial Intelligence (AI) is reshaping entrepreneurial activities in tourism and hospitality examining both the opportunities and potential risks and the impact on small and medium-sized enterprises (SMEs).
• A new chapter on the intersection of gender, culture, and entrepreneurial networks. It investigates how cultural values, social norms, and institutional structures influence the development and functioning of these networks, while also considering how gender roles, stereotypes, and systemic inequalities shape entrepreneurial participation and experiences
• More on the dynamics of social entrepreneurship in the context of tourism and hospitality, as well as inclusive entrepreneurship, identifying underrepresented groups in the sector and evaluating how inclusive practices can foster innovation, equity, and sustainable growth.
• An evaluation of the role institutions play in shaping entrepreneurial activity within tourism and hospitality, alongside an assessment of SME marketing strategies through an entrepreneurial lens.
This text serves as both a foundational resource and an ongoing source of inspiration, equipping readers with the ability to navigate and contribute meaningfully to the evolving world of hospitality and tourism entrepreneurship.
Edited by: Levent Altinay, Professor of Strategy and Business Development, Research Area Leader for Oxford Brookes Business School, Oxford Brookes University, UK., Anna Farmaki, Assistant Professor in Tourism Management at the Department of Tourism Management and Hospitality at the Cyprus University of Technology and Zaid Alrawadieh, Senior Lecturer in Hospitality and Tourism Operations for Oxford Brookes University, UK.
Altinay, Levent; Farmaki, Anna; Alrawadieh, Zaid
Goodfellow Publishers
, 2024
; English
; 282 Pages
Entrepreneurship in Hospitality and Tourism: a global perspective second edition provides a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. This revised edition has been comprehensively updated to reflect emerging trends, evolving challenges, and contemporary debates within the field.
Fully informed by the latest research, new material for this edition includes:
• An exploration of how Artificial Intelligence (AI) is reshaping entrepreneurial activities in tourism and hospitality examining both the opportunities and potential risks and the impact on small and medium-sized enterprises (SMEs).
• A new chapter on the intersection of gender, culture, and entrepreneurial networks. It investigates how cultural values, social norms, and institutional structures influence the development and functioning of these networks, while also considering how gender roles, stereotypes, and systemic inequalities shape entrepreneurial participation and experiences
• More on the dynamics of social entrepreneurship in the context of tourism and hospitality, as well as inclusive entrepreneurship, identifying underrepresented groups in the sector and evaluating how inclusive practices can foster innovation, equity, and sustainable growth.
• An evaluation of the role institutions play in shaping entrepreneurial activity within tourism and hospitality, alongside an assessment of SME marketing strategies through an entrepreneurial lens.
This text serves as both a foundational resource and an ongoing source of inspiration, equipping readers with the ability to navigate and contribute meaningfully to the evolving world of hospitality and tourism entrepreneurship.
Edited by: Levent Altinay, Professor of Strategy and Business Development, Research Area Leader for Oxford Brookes Business School, Oxford Brookes University, UK., Anna Farmaki, Assistant Professor in Tourism Management at the Department of Tourism Management and Hospitality at the Cyprus University of Technology and Zaid Alrawadieh, Senior Lecturer in Hospitality and Tourism Operations for Oxford Brookes University, UK.

eBook
Emerging trends in consumer behaviour in the service sector
Tabari, Saloomeh; Colmekcioglu, Nazan; Chen, Wei
Goodfellow Publishers
, 2024
; English
; 209 Pages
Service industries have been impacted by factors such as artificial intelligence, sustainability and the recent pandemic. Studies reveal that post-pandemic, people's top priority is to travel to visit family, followed by leisure, hospitality and tourism. Retail service providers have had to adapt to this new era and cater to consumers' needs.
This volume:
• Provides fresh perspective on consumer behaviour post pandemic and in the light of current issues such as climate change, AI and wellness;
• Is packed with international case studies to contextualise the theory;
• Looks at the challenges faced by the retail sectors and the post-pandemic consumer.
Emerging Trends in Consumer Behaviour in the Service Sector offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. It will examine consumer preferences and changes in their behaviour related to health and wellness, sustainability, cultural shifts, lifestyle and work style, and remote work. In addition, it will explore future trends in service sectors by shedding light on evolving needs and understanding the impact of emerging technology on these industries.
Tabari, Saloomeh; Colmekcioglu, Nazan; Chen, Wei
Goodfellow Publishers
, 2024
; English
; 209 Pages
Service industries have been impacted by factors such as artificial intelligence, sustainability and the recent pandemic. Studies reveal that post-pandemic, people's top priority is to travel to visit family, followed by leisure, hospitality and tourism. Retail service providers have had to adapt to this new era and cater to consumers' needs.
This volume:
• Provides fresh perspective on consumer behaviour post pandemic and in the light of current issues such as climate change, AI and wellness;
• Is packed with international case studies to contextualise the theory;
• Looks at the challenges faced by the retail sectors and the post-pandemic consumer.
Emerging Trends in Consumer Behaviour in the Service Sector offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. It will examine consumer preferences and changes in their behaviour related to health and wellness, sustainability, cultural shifts, lifestyle and work style, and remote work. In addition, it will explore future trends in service sectors by shedding light on evolving needs and understanding the impact of emerging technology on these industries.

eBook
International tourism futures : the drivers and impacts of change, 2nd ed
Lade, Clare; Strickland, Paul; Frew, Elspeth; Willard, Paul; Cherro Osorio, Sandra; Noerfelt, Astrid
Goodfellow Publishers
, 2024
; English
; 234 Pages
Fully updated and revised, it includes new cases studies on issues such as virtual influencers, solo female tourists, tourists and airline’s carbon offsets, the use of robots in the hotel industry and space tourism and explores how these impact upon future international tourism development.
This new edition covers a range of contemporary topics affecting the future development of the tourism industry and uses future development scenarios in a wide range of international tourism segments (health and wellness tourism, astro tourism, events and attractions, sustainable development and responsible tourism). International Tourism Futures: The Drivers and Impacts of Change examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. It discusses contemporary concepts associated with the tourism, hospitality and event sector, generating plausible ideas and identifying future trends.
A multi-disciplinary text, International Tourism Futures: The Drivers and Impacts of Change 2nd edition covers a range of inter-related trends which include:
• Drivers for Change
• Tourist Needs and Motivations: Past, Present, and Future
• Tourists of the Future
• Hospitality of the Future
• The Future of Visitor Attractions
• Events of the Future
• From AI to GenAI: opportunities and implications in tourism and hospitality
• Astro Tourism: A New Frontier
• Health and Wellness Tourism
• Sustainable Development and Responsible Tourism
• Future Proofing a Crisis
• The Demise of Tourism?
• Building Future Scenarios
Using a considered pedagogic structure, each chapter uses international case studies to contextualise the theory and discussion points and reflective exercises to consolidate learning.
This research textbook is perfect for tourism, hospitality and event education and courses that focus on the future direction of the T,H and E sectors and industry in general.
Lade, Clare; Strickland, Paul; Frew, Elspeth; Willard, Paul; Cherro Osorio, Sandra; Noerfelt, Astrid
Goodfellow Publishers
, 2024
; English
; 234 Pages
Fully updated and revised, it includes new cases studies on issues such as virtual influencers, solo female tourists, tourists and airline’s carbon offsets, the use of robots in the hotel industry and space tourism and explores how these impact upon future international tourism development.
This new edition covers a range of contemporary topics affecting the future development of the tourism industry and uses future development scenarios in a wide range of international tourism segments (health and wellness tourism, astro tourism, events and attractions, sustainable development and responsible tourism). International Tourism Futures: The Drivers and Impacts of Change examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. It discusses contemporary concepts associated with the tourism, hospitality and event sector, generating plausible ideas and identifying future trends.
A multi-disciplinary text, International Tourism Futures: The Drivers and Impacts of Change 2nd edition covers a range of inter-related trends which include:
• Drivers for Change
• Tourist Needs and Motivations: Past, Present, and Future
• Tourists of the Future
• Hospitality of the Future
• The Future of Visitor Attractions
• Events of the Future
• From AI to GenAI: opportunities and implications in tourism and hospitality
• Astro Tourism: A New Frontier
• Health and Wellness Tourism
• Sustainable Development and Responsible Tourism
• Future Proofing a Crisis
• The Demise of Tourism?
• Building Future Scenarios
Using a considered pedagogic structure, each chapter uses international case studies to contextualise the theory and discussion points and reflective exercises to consolidate learning.
This research textbook is perfect for tourism, hospitality and event education and courses that focus on the future direction of the T,H and E sectors and industry in general.











