Newsworthy: Media Relations Without the Spin

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Newsworthy: Media Relations Without the Spin

Moulton, donalee; O'Connor, Clare

Business Expert Press, 2026

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This Just In: You Don’t Need Spin to Make Headlines

In an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn’t optional—it’s essential.

Newsworthy is your go-to guide for building authentic relationships with journalists, bloggers, influencers and others. It’s about pitching stories that stick and turning every interview into an opportunity.

Whether you’re the spokesperson or the strategist, this book delivers the tools to rise above the noise—and stay there.

Chapter 1: Inside Media Relations

Chapter 2: Have We Got News for You

Chapter 3: Inside the Modern Newsroom

Chapter 4: Getting Inside Your Audiences

Chapter 5: There Oughta Be a Policy

Chapter 6: Plan on It

Chapter 7: Mastering Media Interviews

Chapter 8: Social Media Matters

Chapter 9: Pitch Perfect

Chapter 10: The Media Audit

Chapter 11: Back to the Future

Author:
Moulton, donalee
O'Connor, Clare

Publisher:
Business Expert Press

Publication year: 2026

Copyright year: 2026

ISBN:
9781637429181
9781637429198

Series: Corporate Communications Collection

Pages: 139

Language: English

APA

Moulton, donalee & O'Connor, Clare (2026). Newsworthy: Media Relations Without the Spin. Business Expert Press

MLA

Moulton, donalee and O'Connor, Clare. Newsworthy: Media Relations Without the Spin. Business Expert Press ,2026. Internet resource.

EndNote Download .enw file

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RefMan Download .ris file

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BibTex Download .bib file

@book{BEPB0001470,
 title={Newsworthy: Media Relations Without the Spin},
 author={Moulton, donalee and O'Connor, Clare},
 year={2026},
 publisher={Business Expert Press},
 pages={139},
 isbn={9781637429181},
 url={search/BEPB0001470.html}
}